Retention Channel Delivered 830 Transactions in 8 Months

Project Scope

The company didn’t have a post-sale interaction with customers and didn’t collect new subscribers’ contacts. NIX’s goal was to build strong communication with user and thus enhance their engagement and generate sales by the following:

• Audit existing contact base
• Develop a strategy for improving and expanding the health and expansion of their contact database
• Create a trigger communication map
• Launch lead-generation email campaigns 

Setup of Email Service Provider Account

We set up an email service provider account and uploaded the contact database into the system after its validation to move customers and prospects through the buyer’s journey more efficiently. This allowed us to streamline and boost email marketing activities through automated subscriber management, segmentation, personalization, A/B testing, omnichannel capabilities, detailed campaign performance reports, and analytics.

Trigger Communication Map Development

Our experts created a trigger communication map for over 20 events, considering the optimal time for sending emails and how the scenarios will be combined with each other. A thorough email funnel had flexible and personalized settings for every scenario to avoid irrelevant and intrusive emails. Email could be sent personally, to a specific category of users, or to the entire subscriber database.

Main scenarios included but were not limited to:

• Activation stage—double opt-in registration and service pages, welcome-push chains on seasons
• Retention stage—abandoned cart, customer’s birthday, price decrease
• Reactivation stage—reactivation for three and six months, and reactivation emails for children’s camp
• Ski pass purchase—for those who haven’t bought a ski pass yet